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the right decisions for your business.

why this?

Business success is not easy to achieve. So many variables impact business performance, and most of them – like market changes, consumer preferences, and competitors’ behaviors – are largely beyond our control. But there is one thing we can control: our own decisions. How can we make choices that set our businesses up with the best chances for success? How can we be sure to avoid decision-making pitfalls that have caused many businesses to fail? This keynote will answer these questions.

what you'll get.

This keynote will guide you toward greater business success in a way that works: by teaching you tools for better decision-making. Making poor business decisions can lead to poor business outcomes. Improve your decision-making process and your chances at business success dramatically improve. In this keynote, you’ll learn how to override the natural human tendencies that most commonly lead to poor decision-making in business, so you can tackle whatever unique challenges you face and make choices that count.

the talk.

In this keynote, you’ll learn:

  • How poor decision-making is a natural part of being human;

  • How decision-making can be improved by overriding common pitfalls;

  • Why we love our own ideas more than we should;

  • Why we respond to the wrong feedback;

  • How we’re swayed by other people without knowing it;

  • Why we can’t be as innovative as we want to be;

  • How storytelling, though powerful, can lead us astray;

  • How to override all these pitfalls to make better choices.

the workshop.

Participants will be guided through a series of exercises designed to walk through a specific business decision they’ve recently made and identify possible pitfalls. Specifically, participants will:

  • Evaluate how objectively they vetted their ideas and options;

  • Assess how their decision was influenced by feedback;

  • Assess whether bandwagon effect or other social influences unduly impacted their decision;

  • Examine whether their decision employed innovative thinking;

  • Gauge if they were swayed by anecdotes rather than data;

  • Identify areas of improvement for future decision-making.

Workbook materials will be provided.

book it.

For more information, or to discuss a custom event, reach out!

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