How to not build a useless app
business tips
Peloton versus Noom: How decision fatigue can cost you customers
How you can be blind to reality and not even know it
The Culture of Pricing (and why traditional survey research gets it wrong)
Rethinking imposter syndrome (and embracing it)
Calling audibles: Why some managers act too quickly and why it’s a problem
How the positives can be negative, and the importance of getting real
What conspiracy thinking can teach us about making better decisions
Emotion versus function: how I miss smoking, and what that has to do with building a solid brand
The “consumers don’t do what they say” dilemma, and why Decision Science is the answer
5 things you can do to make better decisions (from someone who is tired of "5 things" lists)
Deep dark secrets, consumer insights, and why you can't de-prioritize consumer research
Never say "always": how sweeping generalizations can compromise your business
Lifting weights and looking for copycats: when it's not useful to profile your customers
When cats and coworkers are annoying: why you should care about scripted behavior
Racing, kickboxing, and building endurance as a decision-maker
Too exhausted to choose: how avoiding decision fatigue can make you more persuasive
Selling to a know-it-all: the challenge of dealing with earned dogmatism
"Why is he so stubborn?!": How understanding preference stability can benefit your business
My writer's block, your benefit: how to work your way out of indecision
Achy joints and botox: how aging consumers can benefit your brand
"How could I be so stupid?!"
Freaking out and buying stuff: Why you should pay attention to consumer stress