Emotion versus function: how I miss smoking, and what that has to do with building a solid brand
A one-size-fits-all, purely emotional approach to brand-building doesn't work in the internet age. Access to information about...
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Deep dark secrets, consumer insights, and why you can't de-prioritize consumer research
Consumer research is often de-prioritized or put off because it's not considered as valuable as big data, not able to uncover...
My writer's block, your benefit: how to work your way out of indecision
When we're stuck making decisions, we crave more options. In reality, constraints are more likely to get us unstuck. Time constraints...
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