Calling audibles: Why some managers act too quickly and why it’s a problem
Acting quickly might look good from the outside. It’s a hallmark of decisiveness and control, and when things feel uncertain, acting...
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How the positives can be negative, and the importance of getting real
We're biased toward seeing things the way we wish they were, as opposed to how they really are. It's human nature, but it can be risky...
What conspiracy thinking can teach us about making better decisions
Bad business decisions can happen under the radar. They can happen when you assume that what you know is all there is to know, when...
The “consumers don’t do what they say” dilemma, and why Decision Science is the answer
What consumers say don't always line up with what they do. Some believe the answer is to make a choice: trust their words or trust their...
5 things you can do to make better decisions (from someone who is tired of "5 things" lists)
Perseverating over your decision won't lead to a better decision. Seek out information, talk to different people, get better sleep,...
Deep dark secrets, consumer insights, and why you can't de-prioritize consumer research
Consumer research is often de-prioritized or put off because it's not considered as valuable as big data, not able to uncover...
Never say "always": how sweeping generalizations can compromise your business
Conclusions about some can't be used to draw conclusions about all - even if the "some" constitutes a majority. Life is too complex to...
Racing, kickboxing, and building endurance as a decision-maker
Decision fatigue is real, but putting off decisions because you're tired has a downside. This week I explain why it's important to...
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