How to not build a useless app
I’m all about goals. Without them, you can’t know if you’ve made a good decision or not, because a decision is good if it maximizes your...
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you
February 22, 2023 So, I binge-watched the Netflix show You last weekend, and it was something. I’m late to the game, I know; we’re...
love and everybody else
February 13, 2023 Tomorrow is Valentine’s Day, and according to research, it’s a holiday of extremes: people either love it or hate it. I...
Peloton versus Noom: How decision fatigue can cost you customers
Lessening the cognitive load for your customers may win them over the long term. The more decisions your customers have to make to see...
How you can be blind to reality and not even know it
Confirmation bias is easy to define but harder to spot when it's happening. It can prevent you from making solid data-driven decisions....
The Culture of Pricing (and why traditional survey research gets it wrong)
Pricing is a unique challenge that you want to get right. Many businesses do pricing research that has participants evaluate a list of...
Rethinking imposter syndrome (and embracing it)
A Decision Science approach to imposter syndrome starts with the premise that feelings of imposterism might not be triggered by...
Three things you need to know about your customers that you probably don’t ask
Traditional market research doesn't do enough - because attributes, preferences, and behaviors only tell part of the consumer story. To...
Calling audibles: Why some managers act too quickly and why it’s a problem
Acting quickly might look good from the outside. It’s a hallmark of decisiveness and control, and when things feel uncertain, acting...
How the positives can be negative, and the importance of getting real
We're biased toward seeing things the way we wish they were, as opposed to how they really are. It's human nature, but it can be risky...
What conspiracy thinking can teach us about making better decisions
Bad business decisions can happen under the radar. They can happen when you assume that what you know is all there is to know, when...
Emotion versus function: how I miss smoking, and what that has to do with building a solid brand
A one-size-fits-all, purely emotional approach to brand-building doesn't work in the internet age. Access to information about...
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